Application: Clarifying a creative brief
Ask about the audience, purpose and intended outcome.
Arts, media and productionOpen
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Ask about the audience, purpose and intended outcome.
Clarify the interview topic and how the recording will be used.
Ask who can authorise use and what conditions apply.
Connect shots to the ideas they support.
Distinguish a visible observation from its interpretation.
Specify the edit location and its intended effect.
Check meaning, timing and readability.
Specify responsibilities and preparation times.
Check names, dates and claims.
Describe the audible problem without a premature technical diagnosis.
Twenty bilingual expressions from the lessons and conversations for review and use.